CapitalG leads $21.5M funding in Aye Finance, its first deal in India

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India is a main half of Google’s global focal level. The firm launched a new product in India closing week as its program to carry free WiFi to the final public registered its 4-hundredth railway enviornment. Now, the U.S. tech giant is continuing to deepen its focal level after CapitalG — its accomplishing arm formerly recognized as Google Capital — made its first funding in India by backing micro-loan startup Aye Finance.

CapitalG led the $21.5 million Sequence C round which additionally included participation from existing investors SAIF Companions and LGT, who had been half of a $10.5 million funding in 2016. Since that round, Aye Finance has raised over $30 million by a assortment of debt funding-basically based presents, basically based on files from Crunchbase.

Aye Finance presents micro-loans to runt agencies in India that are no longer on the radar of banks and aged financing companies, and additionally don’t qualify for programs dash by the likes of Flipkart and Amazon. The agency objectives to digitize the market of casual money lending and loan sharking. Its disbursements are in overall frail as working capital for SMEs.

Over its 4 years of operations, the startup claims it has payed out larger than 60,000 loans. This day, it claims to hide 10 states in India by a community of 72 branches. The agency touts its use of know-how, and in recount files, which helps purchase working costs low and efficiency excessive.

In recount, it targets industry ‘clusters’ — aka industry verticals — which permits it no longer handiest to fabricate more staunch metrics for inspecting the in all probability for a industry than the frequent criteria that aged financiers put together, but it additionally helps generate new leads by notice of mouth.

“We bask in frail insightful files models and know-how to present cheap industry loans to the financially excluded micro enterprises at some level of India [and] CapitalG’s receive admission to to Google abilities in scaling agencies using analytics and know-how will strongly supplement our formulation. We are at a thrilling juncture, where the industry mannequin has been confirmed and is additionally scaling smartly,” Sanjay Sharma, Aye Finance founder and managing director, mentioned in an announcement.

Google’s beforehand made its first inform funding in an Indian startup when it backed Dunzo, a startup that operates a concierge app, in December 2017. Now CapitalG is catching up with its first deal on Indian soil.

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