Chat app Line gets serious about gaming with its latest acquisition


Line, the firm simplest-known for its popular Asian messaging app, is doubling down on games after it obtained a controlling stake in Korean studio NextFloor for an undisclosed quantity.

NextFloor, which has produced titles enjoy Dragon Flight and Future Child, will be merged with Line’s games division to abolish the Line Video games subsidiary. Dragon Flight has racked up 14 million customers since its 2012 launch — it clocked $1 million in on daily basis earnings at peak. Future Child, a newer release in 2016, topped the charts in Korea and has been popular in Japan, North The United States and previous.

Line’s procure games are furious about its messaging app, which provides them bag admission to to social functions similar to unprejudiced correct friend graphs, and so that they’ve helped the firm change into a earnings generation machine. Alongside earnings from its booming decal industry, in-app purchases within games made Line Japan’s best-incomes non-sport app publisher remaining twelve months, in conserving with App Annie, and the fourth best worldwide. For some perception into how prolific it has been over the years, Line is ranked as the sixth best incomes iPhone app of all time.

Nonetheless, no topic earnings success, Line has struggled to alter into a world messaging big. The mountainous guns WhatsApp and Facebook Messenger have in a ways a pair of billion month-to-month customers every, while Line has been caught round the 200 million mark for some time. Most of its numbers are from factual four international locations: Japan, Taiwan, Thailand and Indonesia. Whereas it has been ready to faucet these markets with extra services and products enjoy lope-hailing and funds, it is miles successfully below stress from these more internationally successful rivals.

With that in mind, doubling down on games makes sense and Line said it plans to focal level on non-cell platforms, which is ready to encompass the Nintendo Swap amongst others consoles, from the 2d 1/2 of this twelve months.

Line went public in 2016 through a dual U.S.-Japan IPO that raised over $1 billion.

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